Sometimes known as a custom API (application programming interface), a custom web service is a separate application that runs on a server, that communicates via the network.
It may communicate with the web browser or other services.
Despite the prevailing hullabaloo surrounding custom API development, properly understood, it is a means rather than an end.
From the perspective of an existing web application, it is a powerful tool that provides a method of augmenting the application with additional capability. It is a way to add new data or features, or to integrate several systems together to share data.
Reusabit develops custom web services to breath new life into existing systems. If you feel like your existing solution almost works, but not quite, give us a call, we can help find the right solution. There is a good change that that solution might involve a custom web service.